Growth Diagnostic

First — what kind of business is this for?

AReal estate — a development, project or portfolio BHospitality — a hotel, resort or group

Positioning

If a buyer compared your development with its three closest competitors, could they say clearly why yours is different?If a guest compared your property with its three closest competitors, could they say clearly why yours is different?

ANot really — we compete mostly on price or locationBWe know, but the market doesn’t seem toCMostly, for some audiencesDYes — our difference is clear and valued

Positioning

How clearly defined is your target buyer?How clearly defined are your target guest segments?

AWe sell to whoever enquiresBBroadly definedCDefined, but not used consistentlyDClearly defined — it guides every decision

Brand & trust

Does your brand and marketing reflect the real quality of the development?Does your brand and marketing reflect the real quality of the property and stay?

AIt undersells usBIt’s inconsistent across channelsCMostlyDYes — everywhere a customer meets us

Brand & trust

How much does a first-time buyer trust you as a developer before speaking to you?How much does a first-time guest trust the property before they book?

AVery little — we rely on people knowing usBSome, through word of mouthCReasonable — some proof is visibleDA lot — credibility is obvious and documented

Demand

How predictable is your flow of qualified buyer enquiries?How predictable is demand across the week and the year?

AUnpredictableBIt comes in bursts around campaignsCFairly steady, but quality variesDSteady and well qualified

Demand

How dependent are you on a single source of buyers — one agent, one channel, one network?How dependent are you on online travel agents for bookings?

AAlmost entirelyBHeavilyCModeratelyDWe have a healthy mix with strong direct demand

Conversion

How quickly does a new buyer enquiry get a meaningful response?How quickly does a new booking or event enquiry get a meaningful response?

AOften days — or not at allBUsually within a dayCWithin hoursDWithin minutes, with clear ownership

Conversion

How easy is it for a buyer to take the next step — inspection, reservation, payment?How easy is it for a guest to book directly on your website?

ADifficult or unclearBPossible, with frictionCReasonably easyDFast, clear and rewarding

Data & measurement

Do you know which channels produce sales — not just leads or clicks?Do you know which channels produce bookings — not just visits or clicks?

ANoBA rough ideaCFor some channelsDYes, with reliable tracking

Data & measurement

Where do your buyer records and sales pipeline live?Where do your guest records and enquiry pipeline live?

ASpreadsheets, inboxes and phonesBPartly in a CRMCIn a CRM, used inconsistentlyDIn one system everyone trusts

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