Varnall Intelligence
The market doesn’t stand still. Neither should our understanding of it.
Research and perspectives on the developments, businesses, trends and decisions shaping Africa’s real estate and hospitality industries. Opinion is labelled as opinion.
Real Estate · Essay · 5 min
More leads won’t fix a conversion problem.
When property sales slow, the reflex is to increase the advertising budget. Here is where to look first.
Read Hospitality
Essay Stop renting your guests. Online travel agents have a place in a hotel’s distribution. The problem starts when they own the relationship.
20 October 2026 · 5 min
Real Estate
Field Note The cost of trust at a distance. What diaspora buyers need to see, hear and feel before they commit to a property they may never have visited.
20 October 2026 · 6 min
Essay Stop renting your guests. Online travel agents have a place in a hotel’s distribution. The problem starts when they own the relationship.
20 October 2026 · 5 min
Field Note The cost of trust at a distance. What diaspora buyers need to see, hear and feel before they commit to a property they may never have visited.
20 October 2026 · 6 min
Field Notes
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Occasional notes on real estate and hospitality demand, positioning and conversion. No noise.